Made Right Here brings the Australian Made kangaroo to life, transforming a familiar logo into a living symbol of impact. Moving through real Australian workplaces, from manufacturing to retail, the campaign connects everyday purchasing decisions to the people, jobs and communities behind the products. Delivered as a fully integrated national campaign across TV, out-of-home, print, digital and social, it reinforces Australian Made as more than a label: it’s a confident choice that supports local industry, homegrown innovation and the broader economy.