Returning to work after a workplace injury is often seen as something that happens once recovery is complete. The challenge was to shift that perception and show injured workers, employers and health professionals that, for many people, returning to work can be an important part of getting better.

The campaign reframes recovery as a shared journey built around three simple actions: keep talking, keep planning and keep recovering. Told through the experiences of real workers and employers, it shows how regular conversations, practical planning and the support of those around you can make returning feel achievable.

Rolling out across film, social, digital and out-of-home, the campaign balances empathy with practical guidance. Because getting back from a workplace injury isn’t easy. But with the right support, getting back can be part of getting better.