Build Your Something repositions CBUS as a smart, aspirational choice for a new generation of members, framing super not as a distant obligation, but a confidence-builder that works alongside real life.

Built around a music-led idea where a track grows layer by layer as a member moves through work, relationships and milestones, the campaign literalises the act of “building” over time. Rolling out across TV, social, digital, audio and out-of-home, it makes wealth creation feel active, optimistic and personal, showing that choosing CBUS is the clever move that helps you build a great life, whatever that looks like for you.